Tuesday, April 27, 2010

Predicting the next 100 years


taken at the lake


(!!!) I have been hired by a Environment America to start in August. It's a big girl job in the big girl world, complete with a salary, paid-time-off, and a dress code. I'm stoked out of my mind, but I was thinking today that I've been hired to be a go-between. Go-betweens are great, but in our capitalistic society, they're phased out ASAP.

My broad-term job description is "environmental advocate." Buzzword: advocate.

Advocates are usually the good-guys, which is hopeful, but they inherently stand between two entities. Those two entities exist whether the advocate is there or not, like a child and a courtroom. Unfortunately for me, the advocate's existence depends directly and completely on the necessity of its existence. Interesting.

I am currently an unpaid advocate of the environment, mostly because I'm a student in environmental studies who likes to communicate. But soon, (i.e., August) the difference will be a definite rise in income and productivity. I will officially be a go-between. "People of the United States, ladies and gents we chose to make our decisions for us, meet the environment. You've know her all along, but this is what she does for you..."

It's all public relations really, because who's going to argue with me when I say, "If our planet isn't healthy, we aren't healthy"? Maybe a lot of folks, but not forever, especially since the American learning curve seems to be steepening. Steepening? Steepening.

Go-green ads aren't just for adults anymore. I became aware of this while watching TV the other night and when I came across the Disney Channel's greenery. Of course, I started looking things up online. Studies are showing that "Green Teens," or those teens most interested in environmental issues, are also more likely to be popular in school. With the Disney channel in all its celebrity saying what's up AND the added potential of becoming prom queen? What pre-teen isn't going to go green?

This is my evidence that my job is temporary. Hopefully.

I'm looking forward to the moment when environmental advocacy jobs are something of the past. I hope to goodness that my job becomes unnecessary and out of date sooner than later. Then, I will know my job is done. The neat thing is, I think it will happen in the next couple of decades. And in a hundred years I hope kids laugh at how silly an environmental advocacy job sounds. Why need a go-between when we can all do it ourselves?

1 comment:

Mary Beth said...

What a great article. What wonderful writing. So thoughtful and so easy to read. Love the links. Watch out, Wikipedia et.al. is going to try to recruit you!